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Areas of Expertise
MY KNOWLEDGE LEVEL IN SOFTWARE
IP Creation/Patent Creation
Product Management
Mergers & Acquisitions
Advanced TV Solutions
85%
95%
95%
Technology Evangelist
85%
80%
Team Development & Leadership
85%
Technical Program Management
80%
Mobile Strategy & Development
75%
Strategic Product Development
70%
Cloud Solutions & Innovations
95%
Advertising & E-Commerce
85%
Distributed Systems Architecture
80%
Large Scale Data Aggregation
85%
Software Design & Architecture Management on all Major Coding /Database Disciplines
95%
I'M
JMB 4.8
J. MANNY BERRIOS INFORMATION TECHNOLOGY SENIOR EXECUTIVE & ADVISOR
With 30 years of progressive technology experience in Internet media, electronic commerce, financial services, business intelligence, big data, neuro-marketing, cognitive behavioral marketing and advertising industries.
"I'm passionate about innovating with technology and managing talented people to their fullest potential."
Professional Summary
SENIOR INFORMATION TECHNOLOGY EXECUTIVE with 30 years of progressive experience in Internet media, electronic commerce, financial services, and advertising industries. I have strong entrepreneurial business and technology experiences with roles covering - Founder, Chief Technology Officer, Chief Information Officer and SVP of Technology within Internet startups and top-tier public technology companies. I specialize in developing enterprise solutions for online product strategies and growing businesses intellectual property value. I have extensive leadership, team-building and decision-making skills, with excellent communication and interpersonal skills. I'm quite passionate about innovating with technologies, partners and helping teams deliver projects with cost effective results and professional quality.
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C-suite executive with extensive software development and operational experience with market successes in a variety of industries including online consumer products, electronic commerce, financial services, mobile applications, digital media, and enterprise business to business integrations.
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Strong emphasis on advanced distributed computing methodologies, high volume infrastructures, enterprise security, big data management and online media advertising industries.
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Responsible for growth and management of technology operations within Internet startups and top-tier technology companies.
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Comprehensive experience building, leading and aligning engineering teams with organizational priorities and driving intellectual property growth across various programming and architectural disciplines.
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Responsible for multi-million dollar P&L's.
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Passionate about innovating with technologies, partners and helping teams deliver projects with cost effective results and professional quality
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Extensive research regarding cognitive behavioral neuro-marketing strategies with pattern recognition, big data streams and machine learning.
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Adept at effective management of business mergers and acquisitions.
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Holds several advisory and board of director positions.
PROFESSIONAL
EXPERIENCEO
My Experiences
July 2022 -To Present
NBC Universal, Inc.
Sr Director, of Ad Product Architecture in AT&I
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
NBC Universal’s Technical Operations Enterprise Product team builds products and services to organizations throughout NBCUniversal including Ad Sales, Broadcast Operations, NBC Digital, NBC News, NBC Sports, Cable Entertainment brands and local TV stations. The Enterprise Product team span 6 key verticals: Content Management, Content Sales and Finance, Scheduling and Distribution, Ad Sales, Ad Technology and Integration, Data and Analytics, and Linear Distribution. As a part of the Ad Technology and Integration team, you will develop the architectural strategy to ensure a cohesive product ecosystem across each vertical, enhance existing workflows, identify process improvements, provide strategic recommendations, and lead cross functional technical and operations teams to design, build, and launch new features and new initiatives.
January 2018 - Present
Center for Cognitive Advertising Research & Technology
Chairman of the Board
As Chairman of the BOD for the Center for Cognitive Advertising Research. I provide leadership guidance, innovation oversight and help direct research fund
raising activists.
October 2019 - January 2020
BrightLine.tv
Lead Architect and Executive Strategic Adviser
BrightLine creates, delivers, and measures dynamic, interactive, and engaging ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.
As Lead Architect, Mr. Berrios is responsible for providing management with technology and corporate development support.
December 2020 - April 2022
SVP of Technology, Head of Cloud Transformation
LivePerson helps our lives be more accessible and works with brands everywhere helping them build trusted Conversational AI relationships. Our Conversational Cloud platform empowers consumers to stop wasting time on hold or crawling through websites and message their favorite brands instead with their direct intentions, just as they do with friends and family. LivePerson has been innovating conversational connections between brands and consumers for more than 20 years, starting with the invention of live chat on websites by our founder and CEO, Robert LoCascio, back in 1995. Today, we’re driving the new conversational era by helping the world’s largest brands connect with their customers at scale through AI-powered messaging.
As the SVP of Technology, Head of Cloud Transformation, I worked very closely with the Global Product & Technology leads, as I lead a team of experts focused on our global cloud expansions, Computer-Human Interfacing (CHI) innovations, building deep industry relationships, evangelizing developer communities and guiding our continuous journey towards the public and hybrid cloud.
July 2019 -To Present
CBM Holdings Inc.
Co-Founder and Managing Director
At CBM Holdings our families mission is to combine domain expertise, actionable strength, world class service, and outstanding operational support by cultivating synergistic relationships between corporate entities to achieve sustainable prosperity and global equality.
We provides shared resources, infrastructure and intelligence across start-ups so they can focus on building their core products and services. We takes a tiger team approach by injecting experienced and qualified expertise across many companies, thereby reducing operational and capital expenditure. This help ensures that our investment strategies are well-positioned to meet our members needs while building long-term, sustainable practices, and platforms which benefit our family of companies' diverse experiences, prowess and technology innovations.
October 2015 - November 2019
BrightLine.tv
Chief Technology Officer
BrightLine founded over a decade ago, is the first company to pioneer interactive television solutions for brands. Today BrightLine offers the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top (OTT), connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and OTT delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft (Xbox) and Sony (PlayStation), as well as leading ad networks and Demand-Side-Platforms (DSPs).
As CTO, Mr. Berrios was responsible for the day to day management of all technology operations and building innovating Advanced TV advertising products.
BrightLine.TV is based in New York, NY
Learn more about how BrightLine is revolutionizing connected TV advertising at www.brightline.tv or follow them on Twitter @BrightLine_TV.
January 2012 - June 2015
MediaBrix Inc.
Chief Technology Officer
Chief Technology Officer, led overarching technology strategy, architectural design, implementation, and production support for advertising platform on social and mobile games, coupled with a proprietary suite of advertising products which deliver immersive brand experiences during dynamically targets user emotional moments, within web or mobile native SDK’s through the utilization of Emotional Targeting methods.
Managed a team of engineering responsible for all architectural design/implementation of MediaBrix’s global solution and AD product offerings;
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MediaBrix global advertising operational systems
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Mobile SDK/Web API advertising thin clients
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Mobile targeting/data aggregation facilities
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Big data insights and business intelligence operations
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User profiling and demographic data broker integrations
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Real-time event based analytic solution
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Cloud based micro service development framework
June 2009 - August 2011
Adgregate Markets
Chief Technology Officer
Through the acquisition of AdFast Media LLC, served as the Chief Technology Officer of Adgregate Markets. Responsible for managing the technical vision, strategy and resources within the organization, developing the Adgregate Market proprietary SaaS platform, powering distributed commerce services for global brands and retailers across the web, mobile and social landscapes. Led the design, delivery and market roll out of;
Managed a team of engineering responsible for all architectural design/implementation of
Adgregate Markets solutions and AD product offerings;
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ShopFans - Enabling fully transactional ecommerce capabilities within ad units, mobile devices, Facebook, and other forms of embeddable widgets
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ShopAds - Enabling full transactions within rich media advertising units across web, mobile and social channels
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ShopCloud - Advertising campaign management platform
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SecureAds - Advertising units which offered proactive protection against malware and spyware. Methodology became the portable application security standard for secure transactions on non-secure pages. Truste, McAfee and Symantec certified
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Open REST API allowing for easy integration with external applications, enabling third-party developers to utilize internal systems
Key technologies used:
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C#, PHP, Ruby, Rails, Java, MVC, RPC/XML, MySQL, SQL Server 2008
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Co-location bicoastal redundant data center facilities.
January 2004 - July 2009
AdFast Media LLC (in2apps.com)
2003 - 2004
Palisades Holdings
Chief Technology Officer
Helped turn around a distressed investment. Served as Chief Technology Officer of Clear Credit and led a group of a developers to rebuild a credit repair B-C platform. We developed the platform into a self-service portal and positioned it to be more compliant to rapidity changing regulations.
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Provided technical and business strategies to all Clear Credit IT operations
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Managed daily operations over a dozen developers and independent subcontractors -
Assisted CEO with managing overall business and strategy initiatives
Co-Founder, Chief Technology Officer
AdFast Media create an agnostic data delivery platform that could be used for high traffic/high volume distributive rich internet applications (DRIA). AdFast media successfully brought to market the in2apps Software as a Service (SaaS) platform that enabled online publishers to leverage the in2apps platform to eliminate the time, effort, resources, and financing often required for retaining audiences and monetizing services.
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Founded by Joe Robinson, Mehdi Alami and I together with 5 engineers
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Helped raised over $3 million dollars in equity funding
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Building an asynchronous IO micro service computing infrastructure modeled on parallel processing, distributed computing and a generic REST API pattern developer framework
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Designed and developed framework and API’s that could be applied to the physical layer, application layer, database schema and business processing layers
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Coordinated and executed the acquisition of AdFast Media to Adgregate Markets in 2009.
Key technologies used:
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ASP.net, .Net C#, C++, AS2, JavaScript, SQL Server
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Custom built Supermicro Mini 1U high density servers located in geographically redundant data centers
Mr. Berrios was directly responsible for bringing the following In2apps enterprise-level solutions to market for over a thousand online publishers:
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in2community: full-featured turnkey social network
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in2classified: customizable online classified listings
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in2advertizing: time-based self-service advertising
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in2ID: global access to all in2 applications
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in2sso: secure authentication point for application access
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in2api : API suite for development and mash-ups
These solutions consisted of a custom asynchronous IO computing platform modeled on parallel processing, distributed computing, micro service-oriented architecture (mSOA) and RESTful API interfaces developed in Microsoft .Net 3.5 and C++. AdFast Media was acquired by Adgregate Markets in 2009.
January 2001 - January 2004
InTrust Technologies
Co-Founder, Chief Technology Officer
Co-Founded and served as Chief Technology Officer of inTRUST Technologies, a technology solutions service provider offering a complete range of technology infrastructure and application development services. InTRUST Technologies was merged into the formation of AdFast Media LLC in 2005.
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Led and managed the engineering team’s efforts on information architecture, computer security, application development and building network infrastructures for a variety of different industries.
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Provide technical and business strategies to all inTRUST operations
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Manage daily operations over a dozen independent subcontractors
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Act as a Virtual CTO and Technology Manager to inTRUST clients, managing all high-level technical decisions for a wide range of clients
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Assist and manage the overall business and sales initiatives
May 1996 - September 2001
UGO Networks.
Co-Founder, Chief Technology Officer
We started in 1996 as Actionworld, Inc.,a subsidiary of InterWorld. in April, 1997 InterWorld spun off UGO Networks (Unified Gamers Online), billed as a "hand-picked network of professionally managed gaming sites and services." The largest independent gaming community on the Internet - created the prestigious UGO E3 Awards, now the Game Critics Awards, to recognize high quality video game entertainment. In 1999, UGO changed its name to UnderGround Online as part of its efforts to expand its target audience. The company streamed various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics included comics, television, music and film. On July 2007 UGO Entertainment was acquired by Hearst Corporation to expand its interactive media division.
Managed a team of engineering responsible for all architectural design/implementation of
UGO Networks solutions and AD product offerings;
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Aggregated and built e-commerce, gaming, online distribution, content-related websites targeted toward an 18 to 34-year-old male demographic
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Chief Technology Officer for all company’s divisions
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Helped raised $68 million in equity capital over 5 rounds of financing
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Built UGO’s global technology infrastructure
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Managing the day-to-day development and engineering efforts of over 150 technologists and several dozen third party consulting firms
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Built, deployed and managed the data centers of UGO Technology Solutions, a service provider for hosting and managed services
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Developed UGO’s advertising distribution network, which served over 8 billion ads monthly
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Designed and developed UGO’s Affiliate Enterprise Management System (A.E.M.S)
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Developed and oversaw UGO’s e-commerce initiatives
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Successfully sold several wholly owned subsidiaries including: GameDealer, Playlink, ActionWorld, and UGO Technology Solutions
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UGO was sold to Hearst Corporation.
1990 - 1994
Videograf @ctive Media
Director of Engineering
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Developed computer-based training programs for several pharmaceutical companies, multimedia corporate presentations, custom proprietary database programs, and client/server applications
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Designed, managed, and created VideoGraf’s Internet services group
1994 - 1995
Lehman Brothers
Senior Information Technology Security Engineer
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Held the Senior Security Engineer position on the advance Internet/Intranet development team
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Responsible for opening up the banks systems to IT private clients securely via the internet
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Managing and configuring all internal and external security systems
1995 - 1996
ICON CMT
Senior Security Engineer
ICON CMT was an Internet solutions provider that offers a comprehensive range of services and products that enable corporate customers to implement their Internet, intranet and extranet strategies. Icon's mission was to provide end-to-end solutions to its customers by facilitating the
distribution of the customers' information and applications over Icon's communications infrastructure as well as access to such information and applications. In order to provide end-to-end solutions, Icon integrates services and products in three key areas:
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Communications services, including high quality Internet access and web/server hosting and management, enhanced by the Company's proprietary technologies;
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A range of professional services, including custom application and website development and design, systems integration and maintenance and support services
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Product resales, including hardware and software, which are an integral component of systems design and integration and serve as a means of establishing customer relationships. Icon's customers include major corporations in the financial services, telecommunications, travel and media industries, such as ABC Radio Network Inc. ('ABC Radio'), The Associated Press, Bear Stearns, Bell Atlantic Internet Solutions, CBS, Galileo International ('Galileo'), Swissair and Swissotel.
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Worked at ICON CMT, as a Senior Security Engineer on the Advanced Implementation Team
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Consulted several Fortune 500 companies building and managing their security technology infrastructures
I help build,
Products. Creative. Engineers.
Strategy & Delivery
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Research & Insights
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Stakeholder Workshops
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Analytics & Optimization
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Product Platform Strategy
Creative
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Brand Strategy & Identity
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Service Design
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Experience Design
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Visual Design
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Motion & Illustration
Engineering
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Embedded Systems
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Cloud Infrastructure
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Immersive Experiences
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Mobile Applications
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Web Applications
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CONTACT
CONTACT
Have an business concept that needs to come alive? I want to hear about it.
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